Born (kinda) and raised (almost) in (near) New York, James has been writing in the third person about himself since he was six years old. He started his career in Advertising as a strategist at Young and Rubicam and Publicis working on a handful of brands including Proctor and Gamble, Tommy Hilfiger, Diageo, American Express, L'OréalBottega VenetaBacardiChanel, Novartis, Comcast


After Advertising lost its cool he moved over to publishing where he runs digital strategy for a portfolio of luxury magazines including Wine Spectator, Whisky Advocate, and Cigar Aficionado

James has been published in Forrester Research, he won a Cannes Young Lion for film, and presented at South by South West.